On Wednesday evening FIFA unveiled its official ball for the 2014 World Cup, which in 2012 was named 'Brazuca' following a public vote in Brazil which involved more than one million fans.
The official match ball’s design is said to be “inspired by vibrant colours, passion and heritage ofBrazil.” Its name is a term used by natives of the country, meaning 'Brazilian' or to describe the Brazilian way of life.
The ball was unveiled during a spectacular 3D event held at the iconic Parque Lage in Rio de Janeiro, but went through a rigorous two-and-a-half-year testing process which involved more than 600 of the world’s top players.
Adidas say the technology used will “meet and exceed all FIFA metrics” and will “ensure top performance for every condition.”
“A new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. Brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition,” an Adidas statement read.
Spain’s World Cup winning captain Iker Casillas said: “Brazuca has a stunning design that feels inspired by Brazil. Now the ball has been launched the tournament feels a lot closer. I’m looking forward to playing in Brazil with a great ball. Hopefully with Brazuca we can get the same result as in 2010.”
Now Brazuca even has its own Twitter account...
.@SeppBlatter Mr. President! Let's get this show on the road! See you at the #LiveDraw.
— brazuca (@brazuca) December 3, 2013
Adidas launches, Brazuca, the official match ball of the Brazil 2014 FIFA World Cup, visit www.adidas.com/lovemeorloseme
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